ZAGORIY FOUNDATION

ZAGORIY FOUNDATION

Zagoriy Foundation is not just a family foundation that implements charity projects. It is the story of a family inspired by the philosophy of tithing and for years contributing to the development of culture, education, and philanthropy of Ukraine.

We developed a general and communication strategy for the development of the fund, and carried out a rebranding based on the updated positioning — the family fund of great stories. The new logo symbolizes the inseparability of the historical roots of Ukrainian philanthropy and modern European values.

Credits & Outcome

Idea: Oksana Scherbakova
Art Director: Oksana Scherbakova
Chief Operating Officer: Olga Sytnik
Strategist: Vladyslava Belau
Creative Copywriter: Igor Chubarov