GRAINS OF TRUTH
zernapravdy.org
In 2020 Ukraine renewed construction of a Holodomor Museum, which is a main institution to commemorate 7,000,000 people killed in the most massive murder during a peaceful time in 1932-1933.
The mission of the Museum is to unite Ukrainians to count every person, intentionally killed by starvation.
We decided to build a campaign around a fundraising web-platform where every donation revealed one single name. Every name was presented as a grain.
No single artist can create millions of unique symbols himself, but the sprouts of Holodomor victims can do that. We created a stencil, which every creator could fill with unique content. It it the world’s first visual identity, which is initially empty. Like the memory of those who are unaware. By efforts of people it is filled by grains of truth — names, testimonies and donations. We will keep on counting, until every victim is recalled and every grain grows.
Credits & Outcome
Idea:
Yaroslav Vedmid
Art Director:
Iryna Pavlova
PR manager:
Elizaveta Zaremba
Creative Copywriter:
Kyrylo Chystyakov
Account Manager:
Hanna Savchuk
Graphic Designer:
Yana Zinevich
Creative Producer:
Olga Mykhalets
