Club 4 Paws: Petsession
Club 4 Paws
2022
The problem of homeless animals is acute in Ukraine. Why are people willing to pay sometimes a lot of money for a pet, but do not want to shelter it for free? Also, do a good deed.
We discovered an insight: in fact, people want to get not just a dog or cat, but cool, charismatic friends. And stray animals and four-legged animals from the shelter are supposedly not right for this.
We decided to disprove this notion and launched Petsession: professional photo shoots for pets from shelters. Each of thqm have photos that present their character and individuality.
Together with volunteers, we took pictures of more than 500 animals from shelters in Ukraine. They also created a website for the initiative, where everyone can find their furry friend.
Credits & Outcome
Account Manager:
Maria Pustovit
Creative Director:
Anna Seniuk
Art Director:
Iryna Pavlova
Graphic Designers:
Kateryna Peretiatko
Creative Producer:
Olga Mykhalets
Motion Designer:
Vladyslav Kalensky
Social Media Manager:
Alisa Chikova, Mariya Kasatkina
Sound Designer:
Igor Bondarenko
Video:
Yegor Kadomtsev