BAN russia
After russia invaded Ukraine, we decided to address the brands who continued to operate in the aggressor country with only one message: to ban russia.
The idea was to show how war transforms advertising slogans into bloody and aggressive mottos. Ruins and damages to civilians are not a suitable background to make money.
Our main communication channel was Instagram Stories and publications, as it is easy to draw the attention of PR departments just by tagging corporate pages there.
Credits & Outcome
Idea:
Yaroslav Vedmid
Art Director:
Iryna Pavlova
Account Manager:
Hanna Savchuk
Designers:
BAN russia
Director/Producer:
Olga Mykhalets
