150 imen Lesi
Ministry of Culture and Information Policy of Ukraine
The Soviet Union diminished non-russian writers, limiting them to local consumption and promoting russian art for export. Ukrainian writers were presented in a folk and emasculate manner.
To launch the campaign, we created a dynamic brand identity as a system of 150 unique logos, united on the Lesya Ukrainka: 150 names platform. The branding was distributed as a digital brand book and shaped every event launched by the Government, institutions or individuals. Fashion industry used the brand system to launch their limited collections. Ukrainian Post issued the edition of 150 Lesya stamps.
Just in a year, the classic became #1 Ukrainian celebrity.
Credits & Outcome
Idea:
Yaroslav Vedmid, Yaroslava Honcharuk, Olena Horobets
Project Managers:
Hanna Savchuk, Natalia Stanko, Maria Bezklynska, Uliana Sakhnovska, Iryna Shovkun
Art Directors:
Olena Horobets, Iryna Pavlova
Graphic Designers:
Anastasiya Zafiyovska, Vlad Doroshenko
Copywriter:
Lubov Petrenko
Creative Producer:
Olga Mykhalets
Editors:
Ilya Reznikov, Mariya Skarboviychuk
Motion Designer:
Anastasiya Kukushkina
Social Media Manager:
Oksana Voitko
Sound Designer:
Igor Bondarenko
Technical Director:
Yevhen Pryshchepa
UI/UX designer:
150 imen Lesi
PR manager:
Yelyzaveta Zaremba
Videographer:
Ilya Rieznikov
Junior Strategist:
Vladyslava Belau
